This secret has transformed small one-title publishers into a giants. Imagine what it can do for your freelance sales numbers…

"Embarrassingly Simple Secret Instantly Unleashes The Explosive Profit Hidden In Your Book, E-Book, CD, DVD, Seminar, E-Course... Whatever Information Product You’ve Developed… Now You Can Virtually Set Your Sales On Autopilot"

Yet, 99% of freelancers don't harness the power of this profoundly simple secret. Once you know it, you can say goodbye to lackluster sales forever.

From: Beth Ann Erickson
To: Fellow Freelancer

Dear Friend:

On this webpage, you’ll discover how a Minnesota author living (quite literally) in the middle of “nowhere” went from selling just a few books a month to effortlessly selling dozens of books each day with little to no increase in website traffic.

I’ll also disclose the secret techniques that allowed a tiny publishing company to expand into other mediums (CDs, seminars, radio, and more) and bank more money in one week than they used to count on each month (note: I wish you could have heard the hooting and hollering when the final numbers came in on this project).

I’ll even disclose how yet another struggling self publisher pulled together a last-ditch direct mailing advertising a book/CD set and for every dollar spent on the project received an astounding TEN dollars in return. Needless to say, this publisher now operates firmly in the green.

Hi. My name is Beth Ann Erickson.

I know you may not have heard of me - I’m generally content to stay in the background and quietly sell my own information products while helping a few lucky fellow authors rake in the profits they desire.

It's a tough market. After all, the numbers are against us.

RR Bowker (North America’s leading source of bibliographic data) recently announced that the number of books published in America last year (2006) hit a record of 195,000.

That hefty number represents a whopping 534 new book releases each and every day in the USA alone.

Sunday… 534 new titles flood the market. Monday, 534 new titles flood the market. Tuesday… 534 new titles flood the market. Wednesday… 534 new titles…

Well, you get the drift.

About now you may be wondering…

How’s an author/publisher supposed to sell anything let alone make any kind of profit with so much competition?

The answer to this question is this: what competition?

Thing is, the majority of these 534 new titles will instantly sink into oblivion faster than you can say “book cover.”

That’s because, the vast majority of writers are oblivious to positively simple marketing techniques (many just take a few moments each day) that’ll skyrocket your sales more than you can imagine. But most importantly, it’s far easier than you probably think to build a large, rabid readership.

But before I get too deep into this, please allow me to introduce you to a couple people…

From A Few Sales A Month To Dozens Each And Every Day

A Minnesota author came to me because her book sales were not only sluggish… they were basically nonexistent, barely covering her monthly website fees. She was skeptical when she first contacted me because she’d already paid a self-proclaimed “marketing expert” to create a website for her just before her sales completely tanked.

It didn’t take me long to figure out why sales were so sluggish. Filled with bells and whistles, this website was the poster child for extravagance but did absolutely nothing to encourage cash on the barrel-head.

I shared a few simple marketing techniques with her and and provided explicit instructions on how to design her site.

Shortly after that, she reported that she could count on a minimum of 12 sales per day… at twenty bucks per book we’re talking about a very interesting development (and these are ALL direct from website sales… no distributor/bookstore cuts here. Almost pure profit).

Tiny Freelancers Can’t Compete With The Big Guys, Right?
Yup. You’re correct.

After all, why would small publisher even WANT to compete with the big guys? From what I hear, the seven conglomerate publishing houses would make more money if they dropped ship, folded, and rented their office space and raked in rental fees.

Who wants to run a business like that?

If you’re a small publisher, or an author with only a single title under your belt, I can show you how to leverage your strengths to your financial advantage.

If you own a huge company with copious streams of income and are looking to shoot profits even higher, I can show you how to cut through all the red tape and get right to the heart (and wallet) of your prospective customer.

Either way, the techniques I'll help you utilize on each and every project are designed to do one thing: make your cash register ring like mad.

Just like another small publishing company I worked with…

Selling books was working OK for them. Not great, just OK. They contacted me and after a chat, I helped them develop a simple system they can use over and over to jumpstart book sales.

Not only that, but I helped them expand into other mediums, using some of them as premiums to encourage the oh-so-lucrative direct to reader/listener sales, and to expand into other very profitable sales avenues as well.

When their weekly income overtook their former monthly income, my phone literally rang off the hook.

You see, with the right sales message, every dollar you spend on marketing brings in consistent, repeatable returns. That’s what these folks experienced… and that’s what you have the potential to experience as well.

A Near Death Experience Transformed To A Lazarus Awakening…
In One Short Week

This final author had all but given up. Thinking they didn’t have a chance against the tidal wave of competing books, with profits tanking, with readership dwindling, they were seriously considering giving up.

That’s when they called me.

Together we planned one final mailing to their house list.

Within a week orders poured in. The website perked up.

As icing on the cake, I helped them develop a simple, profitable system to keep their income flowing on a predictable basis.

You see, even if your field is flooded with similar titles you don’t have to worry.

With the right marketing, you can sell out your inventory and receive a residual income for as long as you’d like it. Many times you can ditch the inventory and sell everything online… no shipping, no tracking numbers, just pure profit.

How A Fellow Infopreneur From The Great White North Can Transform Your Bottom Line

I’ve made pretty much every mistake you can possibly make when it comes to marketing. As I’ve grown my own Minnesota publishing company from a one person operation to a minor juggernaut in my niche, I’ve learned more than I ever thought possible.

Best of all, I keep myself completely engaged in the craft of writing as well as marketing. I own my own copywriting forum and e-magazine list, I continue to work with the best and brightest copywriting masters today, and (most importantly) I’ve written and developed my own information products; books, CDs, courses, tapes, and CDs and sell them to my own customers.

Through it all, I plug that midwest work ethic into everything I touch to ensure I succeed beyond my (and my client’s) wildest dreams.

You can probably find a by-the-books, run-of-the mill marketer to coach you towards your success, but how many of them have stood in the trenches, shoulder to shoulder with you and intimately understands the unique challenges facing the brave souls who launch their own books, e-books, CDs, DVDs, seminars, teleseminars, e-courses, etc.

Simply stated, you can profit greatly from everything you create... if you have the right person coaching you towards success. That way your efforts will be blessed with someone on your team who has taken the time (and spent tens of thousands of dollars) to master super-effective persuasion techniques. These techniques will hypnotically create an environment that makes it all but impossible for your potential customer to keep from pouring cash into your funnel.

In a nutshell, with me on your team, you’re free to develop new profit-generating projects while the words you write will grow your business.

Choose The Practical (And Affordable) Fast Track To Instantly Boost Your Bottom Line And Get Your Products Flying Out The Door

I’ve paid my dues and have mastered insider tricks that will persuade your potential customers to open their wallets and fork their cold hard cash in your direction.

And although I’ve published a brisk selling marketing book, own my own publishing company, manage a huge e-mail list, maintain a small direct marketing company, and conduct popular seminars for writers, you can still easily afford my help marketing your information product.

Just take a quick peek at some of what I can deliver. Now you can discover…

·          Why your headline can ruin your ad or make it a hands-down winner... just a couple tricks can make all the difference in the world.

·         What’s really happening when “everyone” who proof-reads your ad loves it… but then it fails in the newspaper. What’s the one thing you need to do to produce consistent winners.

·          The one tiny (but extremely important) element that's missing from almost every amateur direct marketing piece. And why when this little “blurb” is added, your sales skyrocket.

·         How to transform your marketing from a month to month expense into a raging profit center. Imagine not worrying about making your next payroll.

·          Why letting your newspaper or radio station design your ad could be the most expensive mistake you make.

·         How you can cut your cost per potential customers and cut down your advertising at the same time.

·          Why the font you use GREATLY affects your ad response. Newspapers do not want you to learn this simple trick that'll make your next ad uber-effective.

And if that isn’t enough, I don’t just write killer sales letters, my clients depend on my experience as a fellow infopreneur and marketing strategist as well.

Here’s what I mean. How would you like to know…

·         Why the advice that nearly every marketing expert gave you about your business was dead wrong.

·          The secret behind cost-effective Internet advertising. You might be paying far more than you should.

·         What customers are really buying from you (and it’s NOT what you think it is).

·          Why the Internet may be your business’ best hope for explosive growth (but only if you do it right).

·         The secret to drive eager customers to your website WITHOUT expensive and time-consuming search engine optimization.

·      Why 99% of web designers will NEVER produce a website that makes money for their clients.

·         How you can turn a lukewarm visitor into a hot customer days after they visit your website.

·          The critical element you must always include in your press release or it’ll head straight for the circular file.

·          And if you’re a total newbie and don’t have a clue what any of the above means… don’t worry one bit. Writing the incredible, persuasive sales message is my job, not yours. When I’m on your team, you can concentrate on what you do best - running your business - while I concentrate on my field of expertise - writing the hottest, most effective sales copy ever.

To boil everything down into a totally understandable phrase…

I Turn Your Words Into Money

I’ve published hundreds of articles in both consumer and trade magazines. This means I have inside information on how to get your name plastered on those smooth, glossy pages, in front thousands, if not millions of potential customers. I also ghost-write longer projects for savvy clients who want to take the fast track towards building a pack of ultra-loyal clients.

I’m also the author of five books, three on writing and marketing. Perhaps you have a book inside you that needs release. Let me know. I'll make that dream a reality and will use every one of my top-secret persuasion techniques to ensure that this project will give you the power, prestige, and income you deserve.

Working side by side with copywriting greats like Bob Bly has given me an incredible edge when it comes to zeroing in on what your potential customers crave… making it all the easier to throw in the line and snag ‘em.

Here are just a few of the ways I've helped my fellow authors/publishers:

• Web Site Sales Letters-  Need a cash-sucking website? No problem… if you follow tested and proven online selling techniques. Not every copywriter understands the nuances of selling information products online. I sell ‘em every day and am more than happy to create a winning website for your product as well….  
• Lead Generation- Now you can unearth potential clients in places you may not have thought of before. 
• Emails-  If you have an opt-in list, you’ll dig more gold with a savvy email campaign that separates you and your products from all of the noise 
• Press releases that will reap thousands of dollars of totally free publicity. Imagine what’ll happen to your book sales after an article appears about you in a prestigious glossy magazine. 
• Want to dabble in direct mail? This powerhouse selling technique has been abandoned by lesser marketers recently due to so-called “high” postage costs. To that I say “Phooey.” The income potential from just one mailing is utterly staggering. 
• Email autoresponders that reach out and pull in sales day or night, week after week. 
• And many more tips, tricks, techniques, and technological advances that will pump even more dollars into your bank account with little or no extra effort from you. 

Of course I’m going to ask for your absolute integrity when I sell your information product. If you’re out to dupe your customers with products that are sub-par, please don’t waste my time.

If you contact me, I’m going all-out to bring you an avalanche of new customers that’ll generate profits that in all likelihood will changes your life, your business and your future. I’ll use every persuasive trick I know to get into the heart and mind and pocketbook of your customers.

Quite Simply, I Get A Huge Rush From Seeing My Clients Succeed

You know, it never ceases to amaze me how many freelance writers suffer angst over this incredibly crucial point. I hear it bantered around more than I care to think about. Because quite simply, they hate to sell!

So if you're the modest type, and don't feel 100% comfortable with the concept of "selling yourself" and your products, rest easy. Because when I help you market, you do barely any selling. That’s because your website, brochure, press release, whatever will work like a little soldier 24 hours a day, 7 days a week, quietly converting visitors into your new customers.

How To Get Your Share Of The Money NOW. And The First Step Is Surprisingly Affordable.

If you’re ready to start making real money, you need to take the first step. Don’t worry. I make it easy.

Many of my first-time clients are astonished by how quickly I get to the heart of what really drives their business AND their customers. No wasted time. No chit-chat. Just an easy conversation centering on you, your business, your product, and your goals.

Best of all, your consultation is surprisingly affordable.

Why do I do it?

I’m happy to share my time with infopreneurs who not only want to make this world a little better place but have the courage to explore new marketing possibilities, trust a professional with their advertising needs, and will improve their bottom line in the process.

When you contact me about your project, I'll send you a questionnaire for you to fill out. Answer as many of the questions as you can (don’t worry if you can’t answer them all) so I can jump in with two feet and start presenting marketing strategies before we speak.

Also, because ideas tend to pour from me like a flash flood after a thunderstorm, you might want to loosen up your writing hand and have pen and paper ready to jot down all the profit-building ideas I will share with you.

First, I'll review your current marketing methods. Your website, e-mail, book text, direct mail letter, or a newspaper ad... whatever. These are like money in the bank, when they're done correctly. I've reviewed and helped tweak sales letters which have made thousands upon thousands of dollars for the lucky freelancer who hired me. Most of them direct-to customer website sales. This means that you’ll bypass wholesalers and distributors who can eat up to 80 percent of your retail price. I don’t know about you, but I despise giving a minimum of 55 percent of my profits to a wholesaler….

Second, because I’m plugged into the minds of today’s top marketers in the world, I can help you create additional profit centers you may not have thought of. Once we get on the phone, I'll show you how you are allowing thousands of dollars slip through your fingers. I’ll reveal a technique that’ll cost you mere pennies but will trigger anyone on the fence to click the “buy” button and proceed straight through your checkout process. I'll point out exactly where you are missing back-end opportunities. You may be good at getting customers in the door; I'll show you how to get them to buy again and again (at higher prices).

Third, I solve problems you may be experiencing right now. Because I write only for the information markets and deal with so many creative individuals on a daily basis, I have my finger on the pulse of current trends within the publishing/marketing biz along with rapid solutions to your problems.  

 Here’s How You Can Ramp Up Your Sales And Profits Immediately

If you want to discover how I can boost your online and offline sales, we should talk.

By the way, a key reason I consistently get astounding results for my clients: First I figure out what works with my own money, in my own information-selling business. Only then do I use those proven, tested techniques to boost profits online and offline for my clients.

I’ll never play mad scientist with your livelihood. I’m not “guessing” what will work and what won’t.

I treat my clients like family and I’m very exclusive about who I let into my inner circle.

If you have a compelling book, e-book, CD, DVD, seminar, e-course… any information product, and you’re willing to open your mind to new marketing techniques that'll get results, then by all means contact me without delay.

Even with my full schedule, I always manage to find room to not only work with established smart companies that sell quality information products, but I also love working with motivated infopreneurs, authors, freelancers, and small publishers. So if we match up well, you’re in for a very profitable ride.

But don’t put this off. You’ve seen the testimonials from my thrilled clients on this website.

The results I'm producing for my clients are starting to attract attention and my time is being purchased weeks in advance.

So if you’re ready to unlock the profit potential in your business, I urge you to select how much time you'd like to contract and I'll schedule your consultation.

15 minutes for  $30.00

30 minutes for $50.00

60 minutes for $75.00

To your grand success,

Beth

140 3^rd Street

Box 326

Kandiyohi, MN 56251

P.S. The word spreading like wildfire through the freelancing community. Savvy authors, publishers, and info marketers who realize it’s not what it “costs” them…it’s what it “makes” them… are beginning to monopolize my time. In fact, my schedule now routinely fills weeks in advance. And my rates reflect the escalating demand for my services. Order now before I need to raise my rates.

P.P.S.: The sooner you act, the sooner your marketing message can work its magic on your bottom line and bring in more sales than you dreamed possible. The prestige of knowing something you created is flowing into the world and generating a positive impact doesn’t feel too bad either.  Every day you wait is one less day you could be enjoying the profits you always wanted.

Here are the buttons again:

15 minutes for  $30

30 minutes for $50.00

60 minutes for $75.00